// Big Bloom, a vase with fresnel lens to magnify details of flowers
Ever wished you could see what the bee sees? That’s how Dutch company The Cottage Industry introduces its newest product, Big Bloom, a vase that uses a fresnel lens to magnify the intricate details of flowers.
Fresnel lenses were invented by French physician Augustin-Jean Fresnel in the 18th century to help steer ships safely into harbor with brighter lighthouse lanterns. Today, the super-lightweight lenses are all around us, in traffic lights, televisions, magnifying lenses, and overhead projectors.
Big Bloom’s designer, Charlie Guda, had “something a little less prosaic” than stoplights in mind when he started experimenting with fresnel lenses in his Nijmegen design studio last year. After trying out different ways to utilize a handheld version of the fresnel, Big Bloom was born.
Guda calls the vase “an homage to Monsieur Fresnel,” who probably would have appreciated his no-nonsense, lightweight approach. The entire vase is made from only a lens, a test tube beaker, and a connecting rod. Big Bloom is understated product design at its very best: With a single insight, it intensifies the beauty of the world around us.
- Graphic Design
- Industrial Design