Introducing the HP Z1, the world’s first all-in-one workstation with a 27” (diagonal) display that snaps open to let you swap out parts and make upgrades. No tools required.

The HP Z1 workstation is one of those products that people immediately want when they first see it. It’s a 27in all-in-one PC that has two important features: a high-end, workstation-class configuration, and a design that makes it very easy to service the internal components should they ever need replacing or upgrading. It’s a PC that’s designed for animators, photographers, videographers, engineers, and it has a steep price that only those who make their living using this type of equipment will be able to justify.

HP has put a lot of effort into the creation of this workstation, and it has succeeded in building something attractive, powerful and desirable to use. The Z1′s screen is excellent, its performance is fast, it has a decent set of features, and it’s a neat solution that’s easy to set up. From a maintenance perspective, the way the unit can be opened up to have its components replaced or upgraded is a thing of beauty. We found ourselves opening it up every now and then, just to look at its “engine” — the workstation equivalent to popping your car’s bonnet for your mates.

Looking for a way to market the Z1, HP turned to Singapore creative agency GOODSTUPH to create: The new HP cardboard packaging becomes a workspace.

Get yours at the LFW Shop.