// iWatch, a design concept of apple’s possible new watch
Swedish designer Anders Kjellberg has developed a stylish concept design for Apple’s eagerly anticipated iWatch. Kjellberg’s design features an iWatch with FaceTime capabilities; it has an 8-megapixel camera built into the face of the watch that is also able to record videos in HD.
The watch will be equipped with a ‘Retina Multi-Touch display’, allowing users to switch between the time, iTunes, Google Maps and other apps that are available on the iPhone and iPod Touch. It will also feature Wi-Fi and Bluetooth capabilities—allowing users to stream music to their headphones.
Although this is only a concept design, it definitely looks like something that Apple might produce. Kjellberg says about the project:
“Occasionally, I get concept assignments such as “how would the gadget X look like if Apple designed it?” And even if these missions are fun, they can also be very difficult. This means that when to imitate an Apple design on a product that is not designed by Apple, chances are that you run into a creative dead end: how the hell should it look like? Everyone knows an Apple product when they see it. The product is well thought out, functional and stylish design but this is not always something you throw together in a week. It is not enough, an aluminum chassis to make it look like Apple.”
iWatch began with the mission of Swedish MacWorld to just type “how would X be if X were a iPryl” but after I supplied the illustrations I was so hung up with iWatch that I wanted to make another attempt with it, maybe I could make it neater and more in line with Apple’s style, if I got a little more time on me. There are quite a lot of concept illustrations of iWatch on the net because it is one thing many apparently feel Apple could manage quite well but none of these concepts were quite what I expected a iWatch would look like (most resembled a scaled iPhone). For a few weeks I tested various designs and the result is what you see above. Everything is modeled in CINEMA 4D and rendered with Maxwell Render.













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