There is a magical philosophy behind the Jormungand Watch. The design of this truly intriguing watch is the representation of time, flowing back into itself.

“Jormungand is a serpent that is large enough to encircle the earth and hold onto his own tail. As the story goes, when Jormungand lets go of his own tail the earth will end,” Wisconsin based Industrial Designer David Prince explains. Prince goes on to note that the “forms of Jormungand are about eternity and time flowing back into itself, hence the helical disc shapes that make up the hour and minute “hands.” The “hands”, are not actual watch hands – instead of watch hands, part of the face is raised up to create a space for tiny sliver of an LED light which peeks through to provide a glow which acts as the hour hand.

Beyond the fascinating mythical inspiration – this watch is brilliant.