With slick marketing, a great sense of humor, and a practical, useful product idea, Texas startup Jumpshot launched its initial public funding round on Kickstarter this week.

The long and short of Jumpshot is that it’s a USB stick that removes bloatware, adware, spyware, and malware in a package that toddlers and grannies alike would be able to use. When Jumpshot is cleaning the system in the background, the user can stay connected and browse the Web in a Linux-based sandbox.

Jumpshot requires that the host machine be connected and it runs as a service. When the USB stick is plugged in, the app downloads the Jumpshot engine code which then forensically interfaces with any Windows instances on the machine while they’re “sleeping.” For the PC-savvy individual, this type of USB live boot security environment should be old news.

But this is where Jumpshot’s marketing brilliance picks up. They’ve taken a tool similar to one that any competent PC user should be familiar with, and made it pretty, flashy, and simple enough for the tech-disinclined.

In this way, it is a tool for those of us “in the know” to give to people who aren’t so they can fix their PC without bugging us. The USB sticks are available in 8GB and 32GB sizes, and the pre-loaded Jumpshot application takes up less than 200MB on each. They are expected to ship in November, and the service will initially be free, but the company still hasn’t decided on subscription tiers for the service.