// Kitchenaid mixer Egmont Arens
In the first quarter of the 20th century America’s Midwest experienced its own industrial revolution, resulting in the birth of the nation’s now-unravelling car industry. But Henry Ford was not the only industrialist of the time…
Just down the road in Troy, Ohio, the engineer Herbert Johnson was working on designs for the kitchen. In 1919 his work would result in the first KitchenAid food mixer – and it’s still being made there by hand today. Its innovation was the ‘planetary action’, where the beater moves one way and the drive shaft the other.
The design was tweaked in 1937 by Egmont Arens and that redesign is now part of the company’s ‘Artisan Collection’. It has become one of the most iconic kitchen designs of the 20th century. The red colour is new for the KitchenAid’s 90th anniversary.
- Graphic Design
- Industrial Design