The ‘latex roll’ is a very soft, comfortable and ergonomic pouf made from latex from the Italian shoe industry, and, to be precise, from the production of insoles. Once the footprint has been cut out, tons of bright colour latex are left as factory-floor waste.

All this would have ended up in landfill but, thanks to the creativity and commitment of three designers, Angela Mensi, Cristina Merlo and Ingrid Taro, the life of the latex has been extended.