// Mini Dresses Up Rocketman Concept for 2012 London Olympics
Mini has heightened the Anglophilia of its Rocketman concept ahead of the 2012 Olympic games, which take place in London this summer. The Rocketman concept is smaller than today’s Mini Cooper and first debuted at the 2011 Geneva auto show. Essentially, Mini’s changes to the Rocketman amount to a new paint job and an updated interior that contribute to the car’s strong Britannic theme.
The refreshed Rocketman’s body wears a coat of dark blue paint, and there are splashes of red around the edge of the roof, in the grille, and on the wheels. Mini painted the faces of the wheels a matte white color, and applied the same treatment to the door mirrors, the door handles, and the grille surround. The original Rocketman’s carbon-fiber accents—fender arches, front fender inserts, and roof pillars—carry over to the updated version. And the new car wouldn’t scream “God Save the Queen!” quite so loudly if it didn’t retain the concept’s glass roof which reveals the Union Jack–patterned roof structure. Inside, the same mix of rich materials found in the first Rocketman concept remain, but the colors have been swapped for red, white, and blue.
- Graphic Design
- Industrial Design