// Nike+ FuelBand and training apps to revolutionize training
Nike announced its new FuelBand technology back in January, an extension to its existing, uber-popular Nike+ mobile app. The Nike+ FuelBand, in a nutshell, is a wristband that tracks and measures every movement you make. It’s also Nike’s attempt to expand its reach beyond the serious runners and keep-fit freaks, and into the realm of everyday activities.
It has even invented a new metric called NikeFuel which, used in conjunction with the FuelBand, will measure everything you do in a day and tell you how active you are. The idea is that you set yourself a target for the day – 2,000 seems to be the standard NikeFuel figure for those going about a normal day. If you’re planning on playing football or going out for a run, then over time you’ll learn what sort of NikeFuel figures are best for you and you can increase your target accordingly.
The band also gives you standard measurements, such as calories burned and number of steps, but Nike’s move towards branding its own fitness metric, and creating a more all-encompassing approach, should see it appeal to a much larger userbase. And now two Android apps have been realeased to accompany your FuelBand.
Nike+ Basketball and Nike+ Training. These two new additions to Nike’s armory are now live for ‘athletes’ in the US, China, UK, France and Germany, and are designed to work in tandem with Nike+ Running and the Nike+ FuelBand. Underpinning these latest rollouts is the Nike+ Sport Sensor, which is built into each shoe and collects data relating to users’ movement and then wirelessly transmits this data to the Nike+ Basketball/Training app. This data is then translated into different metrics that deliver real-time feedback and information about either their training session or basketball game.
The Nike+ Basketball app breaks down the users’ game to provide key data on how high, hard and quickly they play each game. It also features ‘Showcase’ mode that allows players to record a dunk and superimpose their live data onto the video, which can then be shared with their friends via the usual social outlets.
Nike+ Training, on the other hand, is a less niche app that features insights and training packs from top athletes, such as LeBron James and Rafael Nadal:The Nike+ Training packs consist of a series of short workouts, designed to help users improve their general fitness. Each workout is demonstrated on-screen for extra guidance, with the data delivered to the user’s phone via the Nike+ Training app.
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